ADASTRA × TSUJIRIHEI

Kyoto Uji Matcha, curated for global culture. Founded in 1860, Tsujirihei originates from Uji, Kyoto, the most prestigious tea-producing region in Japan. Its founder, Tsujirihei, played a key role in shaping Japanese tea culture by developing improved tea storage methods and contributing to the completion of Uji Gyokuro, helping elevate the value of Uji tea across Japan and beyond. This matcha is not defined by the word “tradition” alone. It is a taste that continues to live in everyday life, quietly, naturally, and authentically.